Digital Marketing Essentials

תאור הקורס

By teaching the key concepts of business, marketing and finance, budding entrepreneurs can get
an insight into their futures as to have a successful career in business or start up their own company.
Students are provided with a collaborative and interactive learning environment and get to immerse
themselves in creative project work such as launching a new product or filming a short advertisement.
At the end of each week, all students will present, putting the business tools they have learned to use.
Classes are small, providing ample opportunities for students to develop their skills.

What you’ll learn:
You may look at several of the different topics during the week.

Personal branding – CV, social media etc.
Interview preparation, time management and presentation skills.
Understand different methods of traditional advertising and branding.
Develop and evaluate a basic marketing plan and present it.
Understand the aims, objectives and benefits of running your own business.
Understand external and internal sources of finance.
Understand the role of social media in start-ups.

Professional certificate includes: Course material fee.